What You Need to Know about AIM SmartEQP

What is AIM SmartEQP?

AIM SmartEQP is an unrivaled combination of EQP Buying Power, Quality Connections, and Cutting Edge Training.

AIM stands for the Advertising Industry Mastermind Group. We are a group of over 1,000 independent promotional products distributors who have come together and agreed to devote much of our business to a select group of top suppliers in the industry. As of March, 2017, AIM members combine for over $1 Billion dollars in annual sales.

Suppliers are chosen based on high quality of customer service, high quality of products and decoration, price, and recommendations from members. AIM members use their combined purchases to receive advantages in service and pricing from our partners.

In May 2014, AIM partnered with Top Secrets of Promotional Products, offering what we now call AIM SmartEQP. In addition to all the discounts and benefits AIM brings it's members, AIM SmartEQP members also receive specialized sales and management training as part of the package, as well as an interactive community. Both AIM and Top Secrets remain as 2 separate companies.

What does AIM SmartEQP membership include?

When you join AIM Smart EQP, you receive all the benefits of the AIM (AIMastermind) Membership*:

  • Special preferential pricing from over 200 Top Suppliers in the Promotional Products Industry. Most partners offer EQP. Several supplier partners offer better than EQP, and some, depending on the product type offer our distributor members a certain percentage off net. All pricing information is outlined in our AIMastermind.com website, upon login.
  • AIM members can connect to the AIM Preferred Partner List(s) shown on your SAGE or ESP search tools if you subscribe to either or both of those services.
  • AIM members receive substantial discounts on many popular industry tools including Quickbooks, Artwork, Digitizing, and more. AIM members receive "INCREDIBLE" discounts on shipping. Some members reportedly save "thousands of dollars a month"
  • AIM members receive great discounts on office supplies, computers, hotels, and more.
  • AIM members can now receive discounts on Health Insurance. One member is now saving "$180 per month and receiving better benefits" than their previous coverage offered.

In addition, AIM SmartEQP members receive "Quality Connections":

  • Members are colleagues while being competitors.
  • We share best practices, help motivate each other, inspire one another, share knowledge and experience, assist with research, advise on strategy, and offer support in all areas. For example, when flooding hit Louisiana hard, several members checked on each other and helped arrange aid for those in need.
  • One member said, "It's remarkable how caring and helpful the community is. I found some of my best friends in this group."

AIM SmartEQP members receive "Cutting Edge Training"**:

  • Members receive monthly training though an interactive teleconference with David Blaise.
  • Hear from other members and learn what is (and isn't) working right now.
  • Topics include Customer Acquisition; Social Media; How to focus on follow-up; Finding top buyers; and more.
  • One member said "I always get great and applicable information!"

* The AIMastermind Group is run by the Advertising Industry Mastermind Group, LLC.

** Cutting Edge Training is provided by Top Secrets of Promotional Products.

What does AIM SmartEQP cost?

Our pricing is simply $59 per month.

  • No hidden fees.
  • No transaction fees.
  • We don't take a percentage of your sales.
How soon can I start using it?

Assuming you are qualified, as soon as you join, you can start taking advantage of the benefits.

What are the qualifications?

AIM Membership is open to experienced and qualified professional promotional products distributors only.

  1. AIM members must have a minimum of $250,000 in annual sales and a minimum of 5 years in the industry.
  2. AIM members must keep your accounts with AIM up to date and provide accurate information.
  3. AIM members must strive to keep your average margin over 30%.
  4. AIM members are also expected to pay AIM Partners according to their terms. Failure to do this may result in your distributorship being excluded from special pricing as well as possible termination of AIM Membership.
  5. AIM members must agree to contribute and participate in online polls, surveys, and forums when asked.
  6. AIM members may rate and review suppliers in our online directory.
  7. AIM members agree not to share discounts and access with others outside the AIM Group. Members agree not to take screen shots of any information on our login member area to share with suppliers or non-members. Members agree not to forward partner lists to anyone outside their company.
  8. AIM members are expected to promote and support the preferred vendors first where possible. Our preferred vendors cover a wide variety of products and should be the first look for your resource.
How do we process orders?

You can process orders the same way you do now. AIM members enjoy the continued freedom to order direct from your suppliers, receive invoices from them, and pay them directly. We do not see any part of this, nor do we take any cut of it.

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